A framing example, not a measured outcome: "You spent €100k on Meta and Google. Here's what actually produced the €300k that hit your bank account." Category pages sell pixels and server-side suites. Some are the right buy. They stumble when both accounts claim one sale.
Thexly is payment-verified client reporting. It is not a pixel or CAPI suite.
What agencies are usually trying to buy when they search ad tracking software
Three wishes travel together: which campaigns lined up with purchases, a report the client can open, and a number that survives the processor. Tags answer "did the event fire?" The Friday report answers "what do we defend?" If you searched "best ad tracking software," read the job before the roundup.
The client report: spend, then the revenue that hit the bank
Meta spend from the Meta export. Google spend from the Google export. One processor total for the same dates. That third line matches the bank. Platform value can sit beside its own spend.
The meeting page is agency client reporting from payment revenue. Export reads: Google, Facebook, Meta.
What "best ad tracking software" lists tend to compare
Pixels, tags, server-side event sending, and in-tracker credit splits. Fair if you are buying a suite. This page does not rank those tools or copy their grids. A higher score inside each ad account still leaves two scores.
What Thexly is: payment-verified client reporting
Connect the processor. Put payment revenue next to each platform claim. Share a live link instead of a PDF that stales the same afternoon. Processors on the product list, not a demand claim: Stripe, Lemon Squeezy, Polar, Dodo, and Yolfi. Plans: Thexly for agencies and pricing.
What Thexly is not: pixels, CAPI, and ads spend sync
No pixel. No events sent back to Meta or Google. No CAPI, Conversion API, or ad passback. No ads spend sync and no platform ROAS sync. No conversion upload. If the brief is feeding the ad platforms, buy the suite.
When Meta and Google both claim the sale the tracker counted
Click Meta, later click Google, one purchase. Both platforms count it. The processor counts one charge. The report the client keeps is payment revenue. Overlap: one sale, two claims.
How this sits next to Sheets, Looker, and a reporting portal
Keep Sheets, Looker, or a portal for charts, SEO, email, and social. A pretty sheet that adds the two claimed revenues still invents money. Comparison: Sheets, Looker, and AgencyAnalytics versus a payment read. SEO-heavy books: SEO agency reporting software.
Who should pick a full tracking suite instead
Choose the suite for pixels, server-side events, or match quality inside the ad accounts. Thexly is a poor fit there, and a poor fit for an entirely Shopify-native DTC book already on a checkout-specific stack. It fits when the QBR has to show payment revenue without adding the two claims.
FAQ
Is ad tracking software the same as a client reporting tool?
No. Lists usually mean tags and event pipelines. The client tool is the meeting report. Different questions.
Does Thexly install a pixel or send events back to Meta or Google?
No. Thexly does not install a pixel and does not send events back to Meta or Google.
Can Thexly pull ad spend and show platform ROAS by itself?
No. Spend stays in the exports. Thexly does not sync spend or platform ROAS.
Why can two ad accounts claim one payment?
Each credits a click or view under its own rules. One order can qualify twice. The processor shows one charge.
What should the client see if the tracker and the bank disagree?
Platform figure beside its spend. Payment revenue beside the deposit. No averaged third number.
Which agencies is this a bad fit for?
A bad fit when the brief needs CAPI or conversion upload, a replacement for Ads Manager or Google Ads, or a Shopify-native stack they already trust. Thexly does not do CAPI or conversion upload.
Which client question were you hoping "ad tracking software" would answer?