Guide 01
Why Meta and Google both claim the same sale (and what to show the client)
Why Meta and Google totals can exceed payment revenue, and how agencies should report the difference to clients.
Guides
Reporting that still makes sense when payment truth arrives.
For agencies running Meta and Google, these notes show how claimed conversions should map to payment revenue — not a summed ROAS slide.
Guide 02
Blended ROAS and MER vs platform ROAS: which number should you trust?
Platform ROAS, blended ROAS, and MER answer different questions — and which number to trust for client revenue.
Guide 03
Stop sending monthly PDFs: live payment-verified reporting for agency clients
How agencies can replace stale monthly PDFs with live, payment-aware reporting for client ROAS conversations.
Guide 04
One Agency dashboard for up to 10 clients: payment-verified ROAS without per-client event bills
Thexly Agency plan facts, multi-client reporting, and how a sites-and-clients meter differs from event pricing.
Guide 05
Sheets, Looker Studio, and AgencyAnalytics vs payment attribution: what agencies actually need
How to separate ad-platform optimization, client reporting, and payment-verified attribution in an agency reporting stack.