The public plan facts
Starter is $19/mo for one website. Agency is for a multi-client book, metered from 2 to 20 clients. Agency+ is custom above that cap.
The plan is billed by sites and clients, not by traffic or events. That is a product meter fact, not a promise that it wins every pricing comparison.
Multi-client work is the job
Agencies need a place to switch between client workspaces without rebuilding the stack every Monday. Thexly is aimed at that job for payment-verified ROAS, not at matching every competitor feature for feature.
If you manage one property, you do not need Agency. Starter is the parallel plan.
Compare packaging, not vibes
Some peers meter pageviews or events; others offer sales-led pricing. A lower list price can be the right choice when a book stays inside the relevant event band.
The useful comparison is the meter, client cap, and reporting job. Do not turn processor support or a feature checklist into a made-up win.
Pricing your own retainer on results? Read performance-based agency pricing first: the fee is only as good as the revenue number both sides agree on.
When Agency+ is the better conversation
Agency+ is custom for books above 20 client sites. There is no public Agency+ list floor, so the honest path is to contact sales rather than force a larger book into Agency.
The same core job remains: reconcile platform claims to payment revenue (what true ROAS is and how to work it out) and share live numbers.
Disqualifiers worth saying early
Lead-gen-only books without processor revenue are the wrong fit for payment-verified ROAS. Shopify-only DTC books are a soft watch. CAPI-required bake-offs should not assume parity without product documentation.
Thexly publicly lists Stripe, Lemon Squeezy, Polar, Dodo, and Yolfi. That is product support, not proof of which processors dominate agency books.