For agencies

Meta and Google can both claim the same sale.

The client's Stripe (or Stripe-class processor) only counts it once. Add the two platform totals and the report can show more revenue than payments collected.Thexly reconciles each client to payment-verified revenue.

Start Agency See pricing

The gap on a sample account

Same illustration as thexly.com. One sample account, one month. Not an industry average. Not a universal inflation rate.

Same illustration as thexly.com. One sample account, one month. Not an industry average. Not a universal inflation rate.
Source	Amount
Meta	$12,400
Google	$9,800
Combined (Meta + Google)	$22,200
Stripe (payments collected)	$14,600
Gap (combined minus Stripe)	$7,600

Both platforms can look fine on their own. Sum them and you are $7,600 over what Stripe collected on this sample. Your clients will have their own gap. This table is the picture, not a benchmark.

Run a payment gap check on one client

Pick one client. A renewal coming up is a good reason. So is a prospect who keeps asking what the ads are doing for them.

Put the Thexly script on their site and connect their Stripe with a read-only key. Then, for the same dates, put three things side by side: what Meta says it earned, what Google says it earned, and the payments Stripe collected, each one matched back to the ad click that led to it where it can be.

That is the conversation the client wants to have anyway. "We spent €100k on Meta and Google. Which of it produced the €300k that hit our bank?" (Those two numbers are a framing example, not a client result.)

You bring the spend and the platform numbers from the client's own Ads Manager and Google Ads. Thexly does not pull them. What Thexly adds is the payment side, matched to clicks, in a live link you can open with the client in the room.

You can run it on one client inside the 14-day trial. No card.

How the payment gap check works · Try the gap calculator first

What you get

One job: a number that still holds when the client opens their payment dashboard.

One script on each client site.
Processors: Stripe, Lemon Squeezy, Polar, Dodo, Yolfi. Product list, not a claim about how common each one is in agency books.
Multi-client Agency: every client site in one place. Billed by sites, not by events or traffic.
Live share link when someone asks mid-month. Same current numbers you see. Not a PDF from last Tuesday.

Cookieless, no consent banner: table stakes on the product, not the reason to switch.

We do not claim CAPI, ads passback, or a named attribution model on this page.

Longer read: Ad tracking software for client revenue reports.

Longer read: Google Ads reporting: client revenue read.

Longer read: PPC reporting for the client report.

Who it's for

For

Paid-media agencies running Meta and Google for clients on Stripe-class checkouts. SaaS, AI, fintech, developer tools, and similar. The client will open the payment dashboard in a retainer or QBR.

Soft watch

A book that is only Shopify DTC. Tools built for that stack are usually a closer match. We are built around Stripe-class checkouts.

Not for

Lead-gen-only books with no checkout to reconcile. Buyers who need CRM plus a documented CAPI loop. We do not claim that.

Agency pricing

Public list prices from thexly.com/pricing (fetched 2026-10-04):

Agency: You pick 2 to 20 client sites.
Starter: $19/mo, one site. For a founder running their own ads, not a client book.
Agency+: more than 20 client sites. Contact sales.

Each website you connect can be a different client, so the site limit is the client limit. Price follows the size of the book. Not an event meter.

Trial: 14 days, no card, on both Starter and Agency.

Start the 14-day Agency trial Pricing More than 20 clients

If you already have an answer

Short on purpose. Longer reads are optional.

"We already use blended ROAS / MER."

Good. Platform ROAS is what one ads manager reports. Blended ROAS (sometimes called MER) puts total ad spend against payment revenue. That is closer to a number that survives a Stripe check. Longer read: Blended ROAS and MER vs platform ROAS.

"Clients are fine with a monthly PDF."

Until mid-month, when someone asks you to prove it. A live share link is the current picture, not last Tuesday's export. Longer read: Live payment-verified reporting for agency clients.

"Sheets, Looker, or AgencyAnalytics is enough."

If that stack already ties spend to payments collected, keep it. If it mostly stitches platform connectors, the double-count can still sit in the sum. Longer read: Sheets, Looker, AgencyAnalytics vs payment attribution.

Optional: One Agency plan for multi-client true ROAS · All guides